What if we could use fun to change people’s behaviour for the better? I recently stumbled across this old classic that Volkswagen has been working on for awhile.
They have some really interesting ideas in there that I think can be translated further into other elements of the workplace, product design, customer service, etc.
My favourite idea is the Speed Camera Lottery. One gentleman sums it up perfectly with “This is a really positive thing, drive legally and earn money. Perfect!” This really is an ingenious way of rewarding those who are doing the right thing without focusing heavily on the negatives. Too often we tell people ‘don’t do this, don’t do that’ (which puts it at the forefront of their mind!) instead of saying what they can do. i.e. Don’t go outside the boundry vs Please stay within the boundry.
There are heaps of different entires listed under the “Award entries”tab. Be sure to check them out and leave a comment below on which one is your favourite, or if you have any other ideas.